Google content design

I’m currently a Senior UX Writer & Content Designer on Google’s Generative Search AI team.

Previously, I also worked on:

  • Google Core Experience Frameworks (horizontal UX across dining, leisure, services, and other Search verticals)

  • Google Travel Partners (business-facing products for hotels, connectivity providers, and local merchants)

 

AI Overviews

Challenge

Harness AI to fundamentally reimagine Google Search.

Solution

Develop, train, and launch all-new generative AI Overviews that help people understand topics faster, get things done more easily, and ask questions they never thought Google could answer.

Result

Launched in May 2023. Featured in Google I/O 2023 (our annual “State of the Union” for Alphabet’s biggest new innovations) with positive press across Wired, The Verge, CNET, and more. Now a core Search feature available to 1B+ users.

My contributions

  • LLM training. I wrote and reviewed hundreds of accurate, high-quality overview summaries in a matter of months. This was a company-wide P0 priority and deadlines were especially tight to ensure the product was ready in time for I/O.

  • Content guidelines, writing patterns, and voice/tone. These complex internal standards changed weekly, varied greatly across Search verticals, and included policy requirements for sensitive queries (e.g., medical, financial, legal).

  • Broad AI content strategy. Overviews encompass myriad topics (e.g., recipes, beauty, travel, entertainment, education) and formats (e.g., complex answers, entity comparisons, shopping recommendations, follow-up questions).

Feature walkthrough at I/O (1m)

Promo reel (1m 30s)

AI-organized categorical search

Challenge

Help people easily, intuitively browse, compare, and understand broad search results.

Solution

Propose and build a new, full-page Search framework that intelligently organizes all kinds of results—including recipes, places, articles, videos, forums, and more—into useful, digestible categories.

Result

Introduced during Google I/O 2024 with positive press across Business Insider, Mashable, The Verge, and more. Began rolling out in Oct 2024 for recipes and dining with more verticals to follow.

My contributions

  • AI content strategy. Crafted content guidelines to answer questions like—how should we group results into topics? What makes a topic good? How do we we serve useful topic justifications? Then, I wrote a lot of content to train the LLM accordingly.

  • UX framework. Close collaboration with design, PM, and engineers to develop a long-term vision for AI-organized categorical search. Contributed to strategies for top-of-page content, information architecture, and whole page topic distribution / rhythm.

  • Quality and ranking improvements. Developed a framework to categorize topic types. This helped eng and PM review topic distribution at scale, implement reward-based modeling, and adjust the balance of topics for different queries and users.

Feature walkthrough at I/O (1m)

Promo reel (30s)

Hotels on Google

I supported the Lodging Partners ecosystem during my first year at Google. This included everything from partner platforms (e.g., Google Hotel Center) and merchant tools (e.g., Google Business Profile) to user-facing content (e.g., what you see after searching for “hotels in boston”).

I’m especially proud of:

  • Championing recommendations in Hotel Center, a platform that helps lodging partners manage their properties, rates, and availability on Google. Hotel Center is crucial for direct bookings, but the dashboard is data-heavy and difficult to use. I identified the need for a “Recommendations” hub and co-led a brainstorm that generated 100+ ideas and ensured the team followed through in the 2023 strategy and roadmap. I influenced design and research holistically by developing principles, vision, mocks, and the overall framework.

  • Organizing a 3-day Lodging Partner Experiences Summit with 40+ participants across PM, design, research, and eng. We generated 450 ideas over 6 brainstorms. Afterwards, I created a prioritization framework to identify themes and drive consensus on what to tackle first. This ultimately influenced annual North Star strategies, roadmaps, and success metrics across 6 different product teams. One participant called it “the most productive, well-organized summit” he’d attended during his decade at Google.

  • Identifying the need for partner terminology governance. Within my first weeks on the team, I audited our partner tools, created a glossary of 170+ terms, identified inconsistencies across surfaces, and started conversations with partners across the org on alignment.